Exploring the effects of visual art on guests' emotions, attitudes, and visit intentions
The presence of visual art on the walls of hotels or Airbnb properties plays a crucial role in shaping guests’ booking intentions. Artistic elements contribute to the overall character of a space, influencing guests’ perceptions of the establishment. A thoughtfully adorned space can attract guests and contribute to their willingness to stay, fostering a sense…
Visual art is a powerful conduit for evoking emotions. The carefully chosen elements within a piece—colors, shapes, symbolism—create a visual language that speaks to the viewer’s emotions. A painting may convey serenity through calming colors or stimulate excitement through dynamic compositions. The emotional resonance of art enhances the overall aesthetic experience, making it a deeply…
Painting, Acrylic and Oil on Canvas 30.0 inch x 24.0 inch Collection: HA Perspective This abstract painting captures the essence of three pristine white ice cubes rendered in a mesmerizing 2-point perspective. The effects of this artwork on guests’ experience were tested in hotel settings with a sample of 136 respondents who previously stayed in…
Visual art is seamlessly integrated into the hospitality industry, enhancing the overall guest experience. From hotel lobbies adorned with contemporary artworks to Airbnb properties featuring local art, the use of visual art creates a distinctive and memorable atmosphere. Art becomes a key component in establishing the identity and character of hospitality spaces.
Painting, Acrylic and Oil on Canvas 30.0 inch x 24.0 inch Collection: HA Abstract An abstract painting entwining fire and water: Vibrant reds and oranges dance alongside cool blues and aquamarines, creating a dynamic interplay of elemental forces. The effects of this artwork on guests’ experience were tested in hotel settings with a sample of…
Painting, Acrylic on Canvas 30.0 inch x 24.0 inch Collection: HA Urban In this painting, a vibrant cityscape comes alive under the cover of night. The effects of this artwork on guests’ experience were tested in hotel settings with a sample of 120 respondents who previously stayed in any hotel or Airbnb property within the…
Visual art objects possess a unique ability to captivate and direct people’s attention. The interplay of colors, forms, and compositions in art pieces can act as a magnet, drawing individuals into a contemplative space. Whether through bold strokes or intricate details, visual art in public spaces or private settings serves as a focal point that…
•Online experiments are used to examine the effects of each artwork attributes on guests’ emotions, attitudes, and booking intentions. •For each painting, a web-based survey is distributed to a sample of people who have stayed in hotels within the past three years. •Participants are asked to imagine planning a trip to a tourist destination within…
Painting, Acrylic and Oil on Canvas 24.0 inch x 30.0 inch Collection: HA Mountains This oil painting captures the breathtaking beauty of a mountain landscape at sunset. The effects of this artwork on guests’ experience were tested in hotel settings with a sample of 115 respondents who previously stayed in any hotel or Airbnb property…
Hospitality Art Project aims to explore the effects of different visual art attributes on guests’ attention, emotions, attitudes, and visit intentions within hospitality settings, using both laboratory and field-based experimental designs. To understand the effects of art on guests’ attitudes and behavior, conducting experiments becomes necessary. Only through experiments is it possible to explore cause-and-effect…
