Exploring the effects of visual art on guests' emotions, attitudes, and visit intentions
•Online experiments are used to examine the effects of each artwork attributes on guests’ emotions, attitudes, and booking intentions. •For each painting, a web-based survey is distributed to a sample of people who have stayed in hotels within the past three years. •Participants are asked to imagine planning a trip to a tourist destination within…
Painting, Acrylic and Oil on Canvas 24.0 inch x 30.0 inch Collection: HA Mountains This oil painting captures the breathtaking beauty of a mountain landscape at sunset. The effects of this artwork on guests’ experience were tested in hotel settings with a sample of 115 respondents who previously stayed in any hotel or Airbnb property…
Hospitality Art Project aims to explore the effects of different visual art attributes on guests’ attention, emotions, attitudes, and visit intentions within hospitality settings, using both laboratory and field-based experimental designs. To understand the effects of art on guests’ attitudes and behavior, conducting experiments becomes necessary. Only through experiments is it possible to explore cause-and-effect…
