The Hospitality Art Project investigates the impact of various visual art characteristics on guests’ emotions, attitudes, and visit intentions within hospitality settings, using both laboratory and field-based experimental designs.
A mixed-methods approach delves into the impact of art on guests’ attitudes and behavioral intentions.
The project employs experimental research designs to examine how different visual art attributes influence guest outcomes.
A Hospitality Art Expo and multidisciplinary workshops are organized to explore the effects of picture attributes on guests’ perceptions and emotional states.
The project findings are disseminated through the project website, academic publications, and social media platforms.
The Hospitality Art Project contributes to both theory and practice by advancing aesthetic principles in hospitality settings and generating practical recommendations for hospitality providers and art professionals.
The Effects of Art
Art has a profound impact on people, transcending its aesthetic appeal to influence attention, emotions, well-being, attitudes, booking intentions, etc.
Art and Emotions
Visual art is a powerful tool for evoking emotions.
Art and Attention
Visual art objects possess a unique ability to captivate and direct people’s attention.
Art and Well-being
The impact of visual art on human well-being is increasingly recognized.
Art and Attitudes
Visual art can shape individuals’ attitudes not only toward the artwork itself but also toward the surrounding environment.
Art and Booking Intentions
The presence of visual art on the walls of hotels or Airbnb properties plays a crucial role in shaping guests’ booking intentions.
Art and Hospitality
Visual art is seamlessly integrated into the hospitality industry, enhancing the overall guest experience.