Exploring the effects of visual art on guests' emotions, attitudes, and visit intentions
•Online experiments are used to examine the effects of each artwork attributes on guests’ emotions, attitudes, and booking intentions. •For each painting, a web-based survey is distributed to a sample of people who have stayed in hotels within the past three years. •Participants are asked to imagine planning a trip to a tourist destination within…
Painting, Acrylic and Oil on Canvas 24.0 inch x 30.0 inch Collection: HA Mountains This oil painting captures the breathtaking beauty of a mountain landscape at sunset. The effects of this artwork on guests’ experience were tested in hotel settings with a sample of 115 respondents who previously stayed in any hotel or Airbnb property…
Visual art can shape individuals’ attitudes not only toward the artwork itself but also toward the surrounding environment. In hospitality settings, carefully curated art can enhance the overall ambiance and influence guests’ attitudes toward the place they stay. Art becomes an integral part of the atmosphere, contributing to a positive and memorable experience.
