Exploring the effects of visual art on guests' emotions, attitudes, and visit intentions
Visual art is seamlessly integrated into the hospitality industry, enhancing the overall guest experience. From hotel lobbies adorned with contemporary artworks to Airbnb properties featuring local art, the use of visual art creates a distinctive and memorable atmosphere. Art becomes a key component in establishing the identity and character of hospitality spaces.
Hospitality Art Project aims to explore the effects of different visual art attributes on guests’ attention, emotions, attitudes, and visit intentions within hospitality settings, using both laboratory and field-based experimental designs. To understand the effects of art on guests’ attitudes and behavior, conducting experiments becomes necessary. Only through experiments is it possible to explore cause-and-effect…
Art has a profound impact on individuals, transcending its aesthetic appeal to influence attention, emotions, well-being, attitudes, booking intentions, and hospitality. In various settings, visual art emerges as a dynamic force that shapes experiences and perceptions. Art and Attention: Visual art objects possess a unique ability to captivate and direct people’s attention. The interplay of…
