Exploring the effects of visual art on guests' emotions, attitudes, and visit intentions
Visual art objects possess a unique ability to captivate and direct people’s attention. The interplay of colors, forms, and compositions in art pieces can act as a magnet, drawing individuals into a contemplative space. Whether through bold strokes or intricate details, visual art in public spaces or private settings serves as a focal point that…
•Online experiments are used to examine the effects of each artwork attributes on guests’ emotions, attitudes, and booking intentions. •For each painting, a web-based survey is distributed to a sample of people who have stayed in hotels within the past three years. •Participants are asked to imagine planning a trip to a tourist destination within…
Painting, Acrylic and Oil on Canvas 24.0 inch x 30.0 inch Collection: HA Mountains This oil painting captures the breathtaking beauty of a mountain landscape at sunset. The effects of this artwork on guests’ experience were tested in hotel settings with a sample of 115 respondents who previously stayed in any hotel or Airbnb property…
Hospitality Art Project aims to explore the effects of different visual art attributes on guests’ attention, emotions, attitudes, and visit intentions within hospitality settings, using both laboratory and field-based experimental designs. To understand the effects of art on guests’ attitudes and behavior, conducting experiments becomes necessary. Only through experiments is it possible to explore cause-and-effect…
Visual art can shape individuals’ attitudes not only toward the artwork itself but also toward the surrounding environment. In hospitality settings, carefully curated art can enhance the overall ambiance and influence guests’ attitudes toward the place they stay. Art becomes an integral part of the atmosphere, contributing to a positive and memorable experience.
Art has a profound impact on individuals, transcending its aesthetic appeal to influence attention, emotions, well-being, attitudes, booking intentions, and hospitality. In various settings, visual art emerges as a dynamic force that shapes experiences and perceptions. Art and Attention: Visual art objects possess a unique ability to captivate and direct people’s attention. The interplay of…
