Artwork

Experience Platform

Tourism Experimentation Platform (TEX): Revolutionizing sustainable and marketing practices in tourism with experimental design.

About the Project

The Hospitality Art Project explores the impact of visual art attributes on attention, emotions, attitudes, and behavioral intentions within hospitality and healthcare settings. Utilizing both online and field experimental designs, participants are assigned to various artwork scenarios to evaluate their responses and outcomes. Data is collected through surveys, heatmaps, and additional techniques to provide a comprehensive understanding of the influence of art on guest experiences. Read more

Blue Mountains

Optical Illusion

Ocean Waves

Ice Cubes

Fire and Water

Night City

Experience Platform